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Multinational Enterprises (MNEs) Like Harley-Davidson, Rolex, and Starbucks Are Said

Question 67

Multiple Choice
Multinational enterprises (MNEs) like Harley-Davidson, Rolex, and Starbucks are said to be following an international strategy because

Multinational enterprises (MNEs) like Harley-Davidson, Rolex, and Starbucks are said to be following an international strategy because


A) they pursue a cost leadership strategy in their respective industries.
B) they are highly responsive to the local needs and preferences of customers in the host countries.
C) they offer the same products or services in all their stores throughout the world.
D) they attempt to combine benefits of localization and standardization strategies simultaneously.

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