To keep track of the latest developments in computing,Lenovo's research centers are located in China,U.S.A.,and Japan.Also,to benefit from low-cost labor and reduced shipping costs,the company's manufacturing facilities are in Mexico,India,and China.Which of the following strategies would require Lenovo to organize its operations worldwide in order to develop uniform products for its domestic and foreign markets?
A) a transnational strategy
B) a multidomestic strategy
C) a localization strategy
D) a global-standardization strategy

Question

Quizplus · Accepted Answer

The global-standardization strategy would require Lenovo to organize its operations worldwide to develop uniform products for its domestic and foreign markets. Firms following a global-standardization strategy attempt to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities reside at the lowest cost.

To Keep Track of the Latest Developments in Computing,Lenovo's Research