Swiss-based Nestlé,the largest food company in the world,is well-known for customizing its product offerings to suit local preferences,tastes,and requirements.By doing this,Nestlé is pursuing a(n)
A) multidomestic strategy.
B) international strategy.
C) global-standardization strategy.
D) transnational strategy.

Question

Quizplus · Accepted Answer

Nestlé is pursuing a multidomestic strategy. This strategy attempts to maximize local-responsiveness, with the intent that local consumers will perceive them to be domestic companies.

Swiss-Based Nestlé,the Largest Food Company in the World,is Well-Known for Customizing