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Which of the Following Reasons Motivated Facebook to Acquire Instagram,a

Question 17

Multiple Choice

Which of the following reasons motivated Facebook to acquire Instagram,a photo and video-sharing social media site,for $1 billion in 2012?


A) the desire to gain a new capability
B) the need to enter a new geographical market
C) the need to reduce its level of horizontal integration
D) the desire to pursue an unrelated diversification strategy

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