Which of the following is the best definition of a complementary asset?
A) an asset a firm needs to complete the value chain from upstream innovation to downstream commercialization
B) an asset a firm would like to add to its portfolio even though it is not vital to the running of the company
C) an asset a firm can use to attract a potential joint venture partner
D) an asset a firm keeps because it helps them maintain a strong image for marketing
Correct Answer:
Verified
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