Hitoro Inc.developed a superior touch screen technology for tablet computers that enabled multiple users to operate the screen at the same time.The technology was leased to Revox Inc.,a consumer electronics company,for five years.Which of the following alternatives to integration does this best illustrate?
A) licensing
B) franchising
C) crowdsourcing
D) bootlegging

Question

Quizplus · Accepted Answer

This scenario best illustrates licensing. Licensing is a form of long-term contracting in the manufacturing sector that enables firms to commercialize intellectual property such as a patent.