In 2007, Salesforce.com recognized an emerging market for platform as a service (PaaS) offerings and developed a new competency in delivering software development and deployment tools. This allowed its customers to either extend their existing CRM offering or build completely new types of software. This is an example of
A) leveraging existing core competencies to improve current market position.
B) building new core competencies to achieve vertical integration.
C) redeploying and recombining existing core competencies to compete in markets of the future.
D) building new core competencies to create and compete in markets of the future.

Question

Quizplus · Accepted Answer

Hamel and Prahalad call the combination of new core competencies with new market opportunities as "mega opportunities"-those that hold significant future-growth opportunities. For example, Salesforce.com is a company that employs this diversification strategy well.