Strategic business units that have a relatively low market share but have the potential to grow are best categorized under _____ in the Boston Consulting Group (BCG)growth-share matrix.
A) dogs
B) stars
C) cash cows
D) question marks

Question

Quizplus · Accepted Answer

It is not clear whether question marks will turn into dogs or stars. Their earnings are low and unstable, but they might be growing. The cash flow, however, is negative.

Strategic Business Units That Have a Relatively Low Market Share