On which of the following tenets is the crossing-the-chasm framework, suggested by Geoffrey Moore, based?
A) The number and size of competitors remain constant throughout the industry life cycle.
B) Each stage of the industry life cycle is dominated by a different customer group.
C) Industries tend to follow an unpredictable industry life cycle.
D) The supply and demand sides of the market remain constant irrespective of the phase of the industry life cycle.

Question

Quizplus · Accepted Answer

Based on empirical observations, Geoffrey Moore's core argument is that each stage of the industry life cycle is dominated by a different customer group. Different customer groups with distinctly different preferences enter the industry at each stage of the industry life cycle.

On Which of the Following Tenets Is the Crossing-The-Chasm Framework