Which of the following statements accurately brings out the difference between technology enthusiasts and early adopters?
A) While the customer segment in the introduction stage consists of early adopters, the customers entering the market in the growth stage are technology enthusiasts.
B) Unlike technology enthusiasts, early adopters' demand is fueled more by intuition and vision rather than technology concerns.
C) While early adopters make up the smallest market segment, technology enthusiasts make up the mass market.
D) Firms need to communicate products' potential applications in a more direct way when attracting technology enthusiasts rather than early adopters.

Question

Quizplus · Accepted Answer

Unlike technology enthusiasts, early adopters' demand is driven by their imagination and creativity rather than by the technology per se. They recognize and appreciate the possibilities the new technology can afford them in their professional and personal lives.

Which of the Following Statements Accurately Brings Out the Difference