When does a firm fall into the large competitive chasm between early adopters and early majority?
A) when it cannot attract technological enthusiasts to try the beta versions of its products
B) when it creates strong network effects during the growth stage
C) when it fails to successfully launch a mass-market version of its product
D) when the early majority create herding effects for its products

Question

Quizplus · Accepted Answer

The significant differences in the attitudes toward technology of the early majority when compared to the early adopters signify the wide competitive gulf-the chasm-between these two consumer segments. Without adequate demand from the early majority, most innovative products wither away.

When Does a Firm Fall into the Large Competitive Chasm