Intel's Celeron chip and Atom chip are initiatives to
A) introduce a new product in a new market to extend its leadership.
B) guard the company against disruptive innovation by protecting the low end of the market.
C) stall its own disruption strategies and wait for its rivals to introduce disruptive forces.
D) target that section of the market that is not particularly price sensitive.

Question

Quizplus · Accepted Answer

Intel's Celeron chip and Atom chip are initiatives to guard the company against disruptive innovation by protecting the low end of the market with low-cost innovations to preempt stealth competitors. Intel introduced the Celeron chip, a stripped-down, budget version of its Pentium chip, in 1998. More recently, Intel followed up with the Atom chip, a new processor that is inexpensive and consumes little battery power, to power low-cost mobile devices.

Intel's Celeron Chip and Atom Chip Are Initiatives to