Norce Autos Inc.allows its customers,suppliers,researchers,and the community in general to contribute their ideas toward new product developments.Customers and other interested stakeholders can let the company know what new features they want to see in their next car.If the company faces any technical complexities that its internal R&D team cannot solve,it posts the problem on its website and allows people from the external community to provide solutions.In this scenario,Norce Autos Inc.is primarily leveraging its

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Norce Autos Inc. is leveraging its open innovation model. Companies using an open innovation approach realize that great ideas can come from both inside and outside the company. Significant value can be had by commercializing external R&D and letting others commercialize internal R&D that does not fit with the firm's strategy. The focus is on building a more effective business model to commercialize (internal and external) R&D, rather than focusing on being first to market.