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Why Are Differentiation and Cost-Leadership Strategies Referred to as Generic

Question 19

Multiple Choice

Why are differentiation and cost-leadership strategies referred to as generic business strategies?


A) They can be simultaneously pursued by a firm without any trade-offs.
B) They can be used by any organization independent of industry context.
C) They require similar strategic positions in order to increase a firm's chances to gain competitive advantage.
D) They can be applied only by businesses, which have a competitive advantage.

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