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Both Blue Horizons Electronics Inc

Question 3

Multiple Choice

Both Blue Horizons Electronics Inc.and CLR Inc.have achieved cost parity in the television market.To gain and sustain a competitive advantage against CLR,Blue Horizons Electronics should


A) achieve differentiation parity with CLR.
B) keep its value gap lower than that of CLR.
C) create greater perceived economic value than CLR.
D) increase its cost of production to more than that of CLR.

Correct Answer:

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