Allure is a cosmetic brand that pursues a cost-leader strategy.Which of the following statements is true of the cosmetic brand?

Question

Quizplus · Accepted Answer

Allure appeals to the price-conscious buyers. Cost-leaders appeal to the price-conscious buyer, whose main criterion is the price of the product or service. By attending to the reduction of costs in each value chain activity, managers aim to achieve the lowest cost position in the industry.

Allure Is a Cosmetic Brand That Pursues a Cost-Leader Strategy