Cool Cat Inc.has dominated the high-end refrigerator market by producing a reliable refrigerator with many bonus features that appeal to customers.Recently,a competitor has developed a refrigerator that offers many of the same features as Cool Cat's refrigerator.Which of the following will most likely help Cool Cat to keep its competitive advantage?

Question

Quizplus · Accepted Answer

Cool Cat has developed a strong differentiated position. Such a position reduces the threat of substitutes, because the unique features of the product have been created to appeal to customer preferences, keeping them loyal to the product.