Hugo Books Inc.is a retailer that buys books at a fixed price from publishers.Recently,Hugo offered a deal in which customers could buy a package of three mystery books at a discounted rate.Which of the following business models has Hugo Books combined?
A) agency and freemium
B) wholesale and agency
C) wholesale and bundling
D) agency and bundling

Question

Quizplus · Accepted Answer

With the wholesale model, a producer sells products to a retailer at a fixed price. Then the retailer sets its own price for the consumer. Bundling involves selling products in a package or bundle at a discounted rate. Hugo Books has combined both of these business models.