In the context of the resource-based model of competitive advantage,if a successful firm exhibits resource immobility it means that the
A) rival firms have better accessibility to quality resources.
B) firm will have a sustained competitive advantage because of its unique resources.
C) competitors can easily replicate or copy the firm's resource bundles and capabilities.
D) resources of the firm cannot be effectively deployed within its own organization.

Question

Quizplus · Accepted Answer

In the context of the resource-based model of competitive advantage, if a successful firm exhibits resource immobility it means that the firm will have a sustained competitive advantage due to its unique resources. In the resource-based view, resource immobility is an assumption that resources of a firm tend to be "sticky" and do not move easily from firm to firm. Because of that stickiness, the resource differences that exist between firms are difficult to replicate and, therefore, can last for a long time.

In the Context of the Resource-Based Model of Competitive Advantage,if