Chat Zone Inc.,a telecommunication company,had been drastically losing its market share due to tough competition in the industry.The management hired a reputed consulting firm to advice the company.The experts from the consulting firm pointed out that the company primarily lost out on its competitive advantage due to its tedious internal policies and procedures.These ineffective policies and procedures made the company operations,marketing,and after-sales service inefficient.Chat Zone Inc.can best solve its problem by working on its
A) immobile assets.
B) support activities.
C) resource flows.
D) resource stocks.

Question

Quizplus · Accepted Answer

Support activities are firm activities that add value indirectly, but are necessary to sustain primary activities. Thus, Chat Zone Inc. could solve its problem by working on its support activities.