Apple paid $3 billion dollars to acquire Beats.This is the largest acquisition in Apple's history.Which of the following provides a reason for this acquisition?
A) the movement in the music industry from renting works to buying works to own
B) the need for Apple to create an image as a leader in technical audio research
C) the change in content delivery from ownership via downloads to streaming on demand
D) the demand for the extremely high-quality headphones that Beat produced

Question

Quizplus · Accepted Answer

Two main reasons spurred Apple's acquisition of Beats. First, Apple hoped that some of Beats' coolness would spill over to its brand, which had become somewhat stale. Second, content delivery, especially in music, was moving rapidly from ownership via downloads to streaming on demand. Apple was hoping that by acquiring Beats Electronics it could become a leader in the music streaming space.

Apple Paid $3 Billion Dollars to Acquire Beats