Clean Rinse Shampoo has been the leader of hair-cleaning products for about 40 years.However,this company relied too long on its competency without refining or upgrading its product.As a result,other shampoo companies that began to offer organic shampoo gained a competitive advantage over Clean Rinse.This case is an example of

Question

Quizplus · Accepted Answer

A core competency can turn into a core rigidity if a firm relies too long on the competency without honing, refining, and upgrading as the environment changes.

Clean Rinse Shampoo Has Been the Leader of Hair-Cleaning Products