T & R Autos Inc.is a large conglomerate that operates in 12 different countries.The corporate executives at the headquarters have decided that the company's objective for the next two years will be to increase its customer equity.Based on this guideline received from the top management team,the product leader of the home appliances division has decided to adopt a cost-leadership strategy in all his 12 units.Thus,the decision made by the product leader best illustrates a _______ strategy.

Question

Quizplus · Accepted Answer

The given decision made by the product leader best illustrates a business strategy. General managers in strategic business units must answer business strategy questions relating to how to compete in order to achieve superior performance. Within the guidelines received from corporate headquarters, they formulate an appropriate generic business strategy (cost-leadership, differentiation, or integration) in their quest for competitive advantage.