The production head at the canned juice unit of True Candy Inc.would frequently stay back after office hours and experiment with new organic hard candy flavors even though this was part of the new product development team's job.As a result of these experiments,he came up with two new flavors of organic hard candy,raspberry-apricot and strawberry-apple.After rigorous test marketing,which proved that the market would accept the new candy,the product variants were successfully launched.Which of the following strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

This scenario best illustrates an emergent strategy. An emergent strategy describes any unplanned strategic initiative undertaken by mid-level employees of their own volition. If successful, emergent strategies have the potential to influence and shape a firm's strategy.

The Production Head at the Canned Juice Unit of True