Warby Parker makes eyeglasses.It keeps costs low through several means and has a social mission.This is an example of a firm that uses a combination strategy.

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Entrepreneurial firms, by contrast, can often create high-value products and services through their unique differentiating efforts. In the case of Warby Parker, two entrepreneurs found a recipe to sell fashionable eyeglasses to demanding customers while also cutting costs and serving a social mission.

Warby Parker Makes Eyeglasses