PepsiCo leads Coca-Cola in the Indian market.Why?

Question

Quizplus · Accepted Answer

Coca-Cola entered the Indian market first, but pulled out of the market after new government regulations forced it to partner with an Indian company. PepsiCo, on the other hand, formed a joint venture with two Indian companies and introduced products under the Lehar brand. By the time Coca-Cola re-entered the market, since PepsiCo had had no international competition for a number of years, it had become the catch-all for anything that was bottled, fizzy, and from abroad.

PepsiCo Leads Coca-Cola in the Indian Market.Why