Shaw Industries,a giant carpet manufacturer,increases its control over raw materials by producing much of its own polypropylene fiber,a key input to its manufacturing process.This is an example of _______________.
A) using related diversification to achieve value by pooling negotiating power to achieve market power
B) using related diversification to achieve value by leveraging core competencies to achieve economies of scope
C) using related diversification to achieve value by integrating vertically in order to acquire market power
D) using related diversification to achieve value by integrating vertically in order to attain economies of scope

Question

Quizplus · Accepted Answer

In this case, Shaw Industries uses related diversification to achieve value by integrating vertically in order to acquire market power.

Shaw Industries,a Giant Carpet Manufacturer,increases Its Control Over Raw Materials