Management innovations such as total quality,benchmarking,and business process reengineering cannot lead to sustainable competitive advantage because:
A) companies that have implemented these techniques have lost money
B) there is no proof that these techniques work
C) they cost too much money and effort to implement
D) every company is trying to implement them and hence it does not make a company different from others

Question

Quizplus · Accepted Answer

The popular management innovations of the last two decades (total quality, just-in-time, benchmarking, business process reengineering and outsourcing) are all about operational effectiveness. Each of these is important, but none leads to sustainable competitive advantage because everyone is doing them. Strategy is all about being different.

Management Innovations Such as Total Quality,benchmarking,and Business Process Reengineering Cannot