When using the five-force model to assess industry attractiveness,the analysis is focused at the firm level,treating all competitors as unique,and its objective is to ascertain whether the firm can survive within the industry.

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The five-force model assesses industry attractiveness at the industry level, not the firm level. It analyzes the collective strength of competitive forces in the industry and evaluates the potential profitability of participating in the industry.

When Using the Five-Force Model to Assess Industry Attractiveness,the Analysis