eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

Question

Quizplus · Accepted Answer

The Kim and Mauborgne model suggests that the buyer's experience can be broken down into six stages: purchase, delivery, use, maintenance, disposal, and advocacy. PayPal is an online payment system that allows shoppers to pay for purchases during the purchase stage of the buyer experience. Therefore, the best choice would be A) purchase.

EBay Allows Shoppers to Pay for Purchases Using an Online