When Disetronic,the market leader in insulin pumps for diabetics,made the decision not to charge the highest price the market would be willing to pay,it was

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By not charging the highest price that the market would be willing to pay, Disetronic is flattening its monopoly cost curve. This means that it is reducing its profit margins to capture more market share and create a larger customer base in the long run. This strategy could also help the company to improve its reputation and brand recognition, which could lead to positive network externalities and further growth opportunities.

When Disetronic,the Market Leader in Insulin Pumps for Diabetics,made the Decision