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Mallard Prosthetics Was a Leader in the Prosthetic Arm Market

Question 36

Multiple Choice

Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.When Mallard developed a computerized prosthetic that would render its previous prosthetics obsolete,it decided to withhold it from the market probably so that


A) competitors would have time to catch up.
B) it could further develop the product and increase its leadership position.
C) it would not cannibalize the sales of its current prosthetics.
D) people could get used to the idea of a computerized prosthetic.

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