Jones Enterprises wanted to tailor its advertising for its new Financial software to early adopters.It needs to use an advertising message and medium that

Question

Quizplus · Accepted Answer

Early adopters are typically more interested in the technical features and benefits of a new product. Using a medium with the ability to provide high technical content, such as a webinar or online demo, would be more effective than a message that is simply entertaining or aimed at the masses. Making the product seem practical and cost effective can also be important, but emphasizing technical details is key to targeting early adopters.

Jones Enterprises Wanted to Tailor Its Advertising for Its New