Perfecto Espresso is chain of coffee shops in the United States.Earlier it used to source its coffee from several coffee manufacturers.However,recently it started a coffee manufacturing firm under its own brand name.This is an example of:

Question

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Backward vertical integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, such as a retailer starting to manufacture its own products.

Perfecto Espresso Is Chain of Coffee Shops in the United