The industry attractiveness-business strength matrix improves on the BCG matrix in some fundamental ways.Which of the following is NOT one of these?
A) The terminology associated with the industry attractiveness-business strength matrix is preferable because it is less offensive
B) The terminology associated with the industry attractiveness-business strength matrix can be much more complicated than the BCG matrix
C) The multiple measures associated with each division of the industry attractiveness-business strength matrix tap many factors relevant to business strength and market attractiveness besides market share and market growth
D) There is broader assessment during the planning process of the industry attractiveness-business strength matrix
Correct Answer:
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Q19: In the BCG matrix,which of these businesses
Q20: For the ABC Company,the Alpha business is
Q21: Which of the following factors is considered
Q23: _ are businesses whose high growth rate
Q24: As per the BCG matrix,which of these
Q25: In the industry attractiveness-business strength matrix,the position
Q26: Corporate strategists found the growth-share matrix's singular
Q27: The _ decisions of the industry attractiveness-business
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