Which of these represent marketing capabilities at the growth stage of industry evolution?

Question

Quizplus · Accepted Answer

At the growth stage of industry evolution, marketing capabilities involve establishing brand recognition, finding a niche, reducing price, building strong distribution relations, and developing new channels. These capabilities are focused on increasing market share.

Answer: C
 Cost-effective means of efficient access to selected channels and markets and strong customer loyalty or dependence are also key marketing capabilities at the growth stage. These help the company gain a foothold in new markets and maintain customer loyalty.

Both options A and D represent marketing capabilities, but they are more applicable to the introduction stage of industry evolution (A) and the early growth stage (D), respectively.

Which of These Represent Marketing Capabilities at the Growth Stage