Which of These Represent Marketing Capabilities at the Decline State

Which of these represent marketing capabilities at the decline state of industry evolution?

A) Skills in aggressively promoting products to new markets and holding existing markets and pricing flexibility
B) Ability to establish brand recognition, find niche, reduce price, solidity strong distribution relations and develop new channels
C) Cost effective means of efficient access to selected channels and markets and strong customer loyalty or dependence
D) Resources/skills to create widespread awareness and find acceptance from customers; advantageous access to distribution