The unique purpose that sets a company apart from others of its type and identifies the scope of its operations.In product,market and technology terms is defined as (the)

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The statement describing a company's unique purpose and scope is the mission statement, which differentiates the company from its competitors by outlining its goals, values, and vision. Adverse selection and moral hazard are terms used in insurance and finance, respectively, to describe problems that arise with information asymmetry, and a vision statement is a more long-term, aspirational statement about a company's desired future state.

The Unique Purpose That Sets a Company Apart from Others