A firm's _____ is tied inextricably to its survival and profitability.

Question

Quizplus · Accepted Answer

Growth is important for a firm, but it is not necessarily tied to survival and profitability. Prominence and fame may help a firm's reputation, but they do not guarantee survival and profitability. Salability is important for selling a business, but it does not guarantee ongoing success. However, a firm's ability to generate profits and sustain itself over time is critical for both survival and profitability.

A Firm's _____ Is Tied Inextricably to Its Survival and Profitability