Who determines the basis on which a company can compete in the selected product-market arena?

Question

Quizplus · Accepted Answer

Business-level strategic managers, who are responsible for developing and executing strategies that enable a company to compete in a particular market, are the ones who determine the basis on which a company can compete in the selected product-market arena. They assess the company's strengths and weaknesses, analyze industry trends, and develop strategies to differentiate the company's products or services from those of its competitors.

Who Determines the Basis on Which a Company Can Compete