The general plan of major actions through which a firm intends to achieve is long-term objectives is called its:

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The general plan of major actions through which a firm intends to achieve its long-term objectives is called its grand strategy. A generic strategy refers to the broad approach a firm takes to compete in its industry, a long-term goal is a specific objective that a firm seeks to achieve, and a mission is a statement of an organization's core purpose and focus.

The General Plan of Major Actions Through Which a Firm