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What Is the Formula That an Organization Can Use to Find

Question 6

Multiple Choice

What is the formula that an organization can use to find its most valuable customers?


A) RFM - reporting, features, monetary value.
B) RFM - reporting, frequency, market share.
C) RFM - recency, frequency, monetary value.
D) RFM - recency, features, market share.

Correct Answer:

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