Greg Provenzo owns and runs a Blockbuster video store.Greg is implementing a drive-thru rental process that is the same as you would find at a fast-food restaurant.Customers can pick up and drop off their videos without leaving their cars.Greg's new system has become so popular that Videos Plus,a competitor down the street,is attempting to re-create Greg's video drive-thru rental process.Greg's system is an example of a _________.
A) supply chain power
B) first-mover advantage
C) business processing strategy
D) business intelligence

Question

Quizplus · Accepted Answer

The first-mover advantage is an advantage that occurs when a company can significantly increase its market share by being first with a competitive advantage.

Greg Provenzo Owns and Runs a Blockbuster Video Store