When applying Porter's three generic strategies,Tiffany & Co.has a competitive scope and cost strategy that is a __________.
A) broad market, high cost strategy
B) narrow market, low cost strategy
C) narrow market, high cost strategy
D) broad market, low cost strategy

Question

Quizplus · Accepted Answer

Tiffany & Co. competes by offering a differentiated product, jewelry, at high prices. Its business strategy allows it to be a high-cost provider of premier designer jewelry to affluent consumers.

When Applying Porter's Three Generic Strategies,Tiffany & Co