The efficient consumer response (ECR)movement was formed to

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The efficient consumer response (ECR) movement was formed to achieve all three objectives - reduce the separation of manufacturer and retailer, make supply chains more responsive to changes in consumer demand, and combat the bullwhip effect. This was done by establishing closer collaboration and communication between manufacturers, retailers, and other intermediaries in the supply chain, as well as by leveraging technology and data analytics to better anticipate and respond to consumer needs.

The Efficient Consumer Response (ECR)movement Was Formed to