Mass customization is defined as
A) producing whatever the customer wants.
B) making a small variety of products by use of mass production.
C) producing a large variety of products at approximately the same cost as mass production.
D) customizing products using economies of scale.

Question

Quizplus · Accepted Answer

The definition includes the element of high variety plus the requirement that customization is provided at approximately the same cost as mass production.

Mass Customization Is Defined as