Which of the following is the most important role of marketing in the process selection decision?
A) Identifying points of differentiation for mass customization.
B) Stimulating demand in developing markets.
C) Providing translation of the voice of the customer.
D) Estimating and managing future demand.

Question

Quizplus · Accepted Answer

Marketing's primary responsibility in process selection is to estimate the market size, then manage demand once the process is in place.

Which of the Following Is the Most Important Role of Marketing