The overall attractiveness of a country as a potential market or investment site for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.

Question

Quizplus · Accepted Answer

The statement is true. The benefits may include factors such as market size, economic growth, and political stability, while the costs and risks may include currency fluctuations, cultural differences, and legal and regulatory barriers. A country's overall attractiveness is determined by assessing and balancing these factors.

The Overall Attractiveness of a Country as a Potential Market