In the case of an ethnocentric approach, it is possible that managers may make decisions that are ethically suspect because they do not understand the culture in which they are managing.

Question

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An ethnocentric policy can lead to cultural myopia, the firm's failure to understand host-country cultural differences that require different approaches to marketing and management. Expatriate managers may also make decisions that are ethically suspect simply because they do not understand the culture in which they are managing.

In the Case of an Ethnocentric Approach, It Is Possible