A firm that adopts a polycentric approach to staffing is likely to suffer from cultural myopia.

Question

Quizplus · Accepted Answer

An ethnocentric policy can lead to cultural myopia, the firm's failure to understand host-country cultural differences that require different approaches to marketing and management. A polycentric staffing policy requires host-country nationals to be recruited to manage subsidiaries, while parent-country nationals occupy key positions at corporate headquarters.

A Firm That Adopts a Polycentric Approach to Staffing Is